Conference: Regenerating European Tourism through Culture, Heritage and Creativity
The 14th ECTN conference with main theme ‘Regenerating European Tourism through Culture, Heritage and Creativity’ will discuss the latest trends in the field of culture, heritage and sustainable tourism, including innovation, digitalisation, creativity and cultural tourism product development. The emphasis will be on the important role of culture, heritage and creativity in regenerating the European tourism, following the pandemic crisis in 2020 and 2021. It is aimed to have a real event in Athens, but depending on the situation if necessary there may be a hybrid event with limited physical presence in Athens and digital streaming facilities for online participation.
The conference aims to explore major challenges, risks and opportunities for sustainable and responsible tourism development related to culture and heritage assets, as well as suggest practical steps for the development and promotion of cultural tourism products. The theme encompasses all forms of culture, including contemporary cultural expressions and all forms of cultural heritage, as well as natural heritage.
Presenters are invited to showcase relevant experience, share their best practices, give detailed examples and provide practical recommendations to preserving, restoring, deploying and promoting culture and heritage values, with innovations for sustainable and responsible tourism development. The regeneration of European tourism sector is of particular interest in the 2021 Conference.