This one-hour webinar, presented by Nicola Barratt, Tech Champion for Social Media, will explain why focusing on engagement instead of referral traffic can be a more effective strategy.

If you’re currently mostly using social media to drive people to your website, then this webinar is for you.

You will learn the benefits of an engagement approach, including:

• Getting an algorithm boost
• Developing a relationship with your audiences
• Enhancing your brand’s reputation
• Making communication a two-way street
• Achieving your digital objectives