ReInHerit Webinar: “Engaging Museum Visitors with Gamification Apps”

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ReInHerit Webinar: “Engaging Museum Visitors with Gamification Apps”

  • Facilitated by Marco Bertini
  • 30 November 2022 from 3:00-3:45 pm CET
  • Free Registration is open until 28 November 2022 (3 pm) ** HERE**
  • The online webinar is limited to 50 participants on a first come, first serve basis. The webinar will be recorded and the recording video will be available on this Hub.

ReinHerit Webinars are aimed at cultural heritage professionals. They will consist of a how to guide for small and medium-sized museum and cultural heritage organizations that documents processes, provides instruction, technical requirements and best practices for co-creation and collaboration between museums and cultural heritage institutions.

The Webinars are organised in the context of the  Horizon2020 ReInHerit project, that aspires to disrupt the current status quo of communication, collaboration and innovation exchange between museums and cultural heritage sites, in a sense that it will connect cultural heritage collections and sites, and present Europe’s tangible and intangible heritage to citizens and tourists in their wider historical and geographical contexts. The ReInHerit project is proposing an innovative model of sustainable heritage management, through which a dynamic network will be born; this network comprises cultural heritage professionals, innovation and cultural heritage solution tech experts, researchers, national museums, regional and local museums, and representative managers of Heritage Label sites.

About this webinar:

Facilitated by Marco Bertini from  MICC – Media Integration and Communication Center, University of Study Florence – in the webinar will be introduced two applications of the ReinHerit Toolkit, designed for the cultural heritage domain and that exploit gamification techniques in order to improve enjoyment and learning of museum artworks. The goal of “Strike a Pose” and “Face Fit” applications is to challenge the users to analyze and replicate artworks with their own body and face, obtaining information about the replicated artworks and personalized representations that can be shared on social networks.  A gamification approach is useful both for improving the skills and competencies of museum professionals and for engaging visitors in museum content through the design of playful and participative digital learning scenarios in a “play and interact” visiting style. In the presentation will be analyzed the technical requirements needed to develop this type of applications and the computer vision techniques needed to implement this type of interaction.


Marco Bertini
Marco Bertini is Associate Professor in Computer Science at the University of Florence, Italy. He is working at the Media Integration and Communication Center, where he serves as Director of the center. His research interests are focused on digital libraries, multimedia databases and social media analysis. On these subjects he has addressed semantic analysis, content indexing and annotation, semantic retrieval and semantic video transcoding.  He is author of 27 journal papers and more than 120 peer- reviewed conference papers.  He has been general co-chair, program co-chair and area chair of several international conferences and workshops (ACM MM, ICMR, CBMI, etc.), and was associate editor of IEEE Transactions on Multimedia.

The event is finished.


Nov 30 2022 - Dec 22 2022


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